Marketing management: cases for creative problem solving
Auteur :
Annavarluja, Madan
Éditeur :
Annavarluja, MadanWeinstein, Lawrence,
ISBN :
9780324027372
Date de publication :
11 mai 2000
Dimensions :
25,0 x 20,1 x 1,0 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
A collection of over 25 case studies designed to expose students to a variety of current business scenarios related to marketing and management. The text may be used at a variety of levels and should apply to almost any course in Marketing and Management.