Effective marketing: creating and keeping customers
Auteur :
Zikmund, William G.
Éditeur :
Zikmund, William G.D'Amico, Michael,
ISBN :
9780324063929
Date de publication :
10 mars 2001
Dimensions :
27,4 x 21,1 x 2,0 cm
Poids :
1180 g
Langue :
Anglais
Pays d'origine :
USA
In this third edition text, Zikmund and d'Amico integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies.