Higher profits through customer lock-in
Auteur :
Bueschken, Joachim
Éditeur :
Bueschken, Joachim
ISBN :
9780324202656
Date de publication :
14 janv. 2005
Dimensions :
23,1 x 15,7 x 2,5 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This could result from the product being integrated into the companies business systems (Microsoft, SAP, etc).