Creating the marketing experience: new strategies for building relationships with you
Auteur :
Marconi, Joe
Éditeur :
Marconi, Joe
ISBN :
9780324205442
Date de publication :
22 sept. 2005
Dimensions :
23,6 x 15,2 x 3,3 cm
Poids :
681 g
Langue :
Anglais
Pays d'origine :
USA
To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this book helps marketers create new contexts.