Managing sales leads: turning cold prospects into hot customers
Auteur :
Obermayer, James
Éditeur :
Obermayer, James
ISBN :
9780324205466
Date de publication :
5 janv. 2007
Dimensions :
23,1 x 15,7 x 3,0 cm
Poids :
568 g
Langue :
Anglais
Pays d'origine :
USA
Sales leads are what successful marketing is all about. THat is where the money is. This book shows how to get the most out of this crucial investment. Good, qualified leads make sales forces more efficient, more effective, and more profitable.