One customer, divisible: linking customer insight to loyalty and advocacy behavior
Auteur :
Lowenstein, Michael W.
Éditeur :
Lowenstein, Michael W.
ISBN :
9780324301298
Date de publication :
1 août 2004
Dimensions :
23,1 x 15,5 x 2,8 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value.