Understanding business strategy: concepts and cases: with infotrac
Auteur :
Ireland, R. Duane / Ireland, R. DuaneHoskisson, Robert E.,
Éditeur :
Cengage Learning, Inc
ISBN :
9780324306040
Date de publication :
1 févr. 2005
Langue :
Anglais
Pays d'origine :
USA
Studies strategic management at a basic, fundamental level to help students integrate and synthesize knowledge from prior business courses. This book relies on a model that illustrates process.