Advertising campaign strategy: a guide to marketing communication plans
Auteur :
Parente, Donald
Éditeur :
Cengage Learning, Inc
ISBN :
9780324322712
Date de publication :
13 sept. 2005
Dimensions :
1,7 x 16,0 x 23,1 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
How do you orchestrate the next great advertising campaign? This book shows you step-by-step how to take a great idea through the complete advertising process.