Business to business
Auteur :
Hutt, Michael / Hutt, MichaelSpeh, Thomas W.,
Éditeur :
Cengage Learning, Inc
ISBN :
9780324361049
Date de publication :
26 juil. 2006
Langue :
Anglais
Pays d'origine :
USA
Providing treatment of business-to-business marketing, this work captures and integrates the developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. It provides treatment of relationship strategies, the technology adoption life cycle, and more.