Advertising campaign strategy: a guide to marketing communication plans
Auteur :
Parente, Donald
Éditeur :
Parente, Donald
ISBN :
9780324422825
Date de publication :
13 oct. 2005
Dimensions :
23,5 x 16,4 x 1,6 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
USA
Illustrates what effective advertising campaigns are and demonstrates how to execute them. This text also takes students through the advertising process.