Introduction to marketing, international edition
Auteur :
McDaniel, Carl / Lamb, Charles / Hair, Joe
Éditeur :
Cengage Learning, Inc
ISBN :
9780324544015
Date de publication :
25 avr. 2007
Dimensions :
2,5 x 21,8 x 27,4 cm
Poids :
1380 g
Langue :
Anglais
Pays d'origine :
USA
Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.