Business strategy: theory
Auteur :
Hoskisson, Robert E.
Éditeur :
Hoskisson, Robert E.Hitt, Michael A.,Ireland, R. Duane,
ISBN :
9780324789225
Date de publication :
1 févr. 2009
Dimensions :
27,1 x 21,3 x 1,2 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
Demonstrates how management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This work guides you through creating strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results.