Decoding women’s magazines: from mademoiselle to ms.
Auteur :
McCracken, Ellen
Éditeur :
Palgrave Macmillan
ISBN :
9780333535905
Date de publication :
27 oct. 1992
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.