European corporate strategy: heading for 2000
Auteur :
Landreth, Oliver L.
Éditeur :
Palgrave Macmillan
ISBN :
9780333558355
Date de publication :
23 sept. 1992
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.