Electoral strategies and political marketing
Éditeur :
Palgrave Macmillan
ISBN :
9780333558942
Date de publication :
17 nov. 1992
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns.