Designer politics: how elections are won
Auteur :
Scammell, Margaret
Éditeur :
Palgrave Macmillan
ISBN :
9780333586716
Date de publication :
12 avr. 1995
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.