From soapbox to soundbite: party political campaigning in britain since 1945
Auteur :
Rosenbaum, M.
Éditeur :
Palgrave Macmillan
ISBN :
9780333619452
Date de publication :
14 janv. 1997
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.