Financial aspects of marketing
Auteur :
Schmidt, Ruth A. / Wright, Helen
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9780333637821
Date de publication :
23 oct. 1996
Dimensions :
24,6 x 19,0 x 2,0 cm
Poids :
632 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.