Brands: the new wealth creators
Éditeur :
Palgrave Macmillan
ISBN :
9780333659090
Date de publication :
14 nov. 1997
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.