Understanding the consumer: a psychological approach
Auteur :
Statt, David A.
Éditeur :
Palgrave Macmillan
ISBN :
9780333660638
Date de publication :
5 mars 1997
Dimensions :
23,5 x 15,5 cm
Poids :
539 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.