Managing strategy processes in emergent industries: the case of media firms
Auteur :
Roos, Johan / von Krogh, Georg
Éditeur :
Palgrave Macmillan
ISBN :
9780333665732
Date de publication :
19 nov. 1996
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.