Practical marketing planning
Auteur :
Cooper, John / Lane, Peter
Éditeur :
Palgrave Macmillan
ISBN :
9780333679081
Date de publication :
12 mai 1997
Dimensions :
23,5 x 15,5 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.