Politics of marketing the labour party, the
Auteur :
Wring, D.
Éditeur :
Palgrave Macmillan
ISBN :
9780333689530
Date de publication :
23 nov. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.