Internationalisation: process, context and markets
Éditeur :
Palgrave Macmillan
ISBN :
9780333699430
Date de publication :
8 juin 1998
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.