Competitive strategies for service organisations
Auteur :
Botten, Neil
Éditeur :
Botten, NeilMcManus, John,
ISBN :
9780333716809
Date de publication :
19 juil. 1999
Dimensions :
23,4 x 15,6 x 2,5 cm
Poids :
663 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.