Market segmentation: how to do it how to profit from it
Auteur :
McDonald, Malcolm
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9780333733691
Date de publication :
29 mai 1998
Dimensions :
23,4 x 15,6 x 2,4 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.