Strategies for asia pacific: beyond the crisis
Auteur :
Lasserre, Philippe / Schütte, Hellmut
Éditeur :
Palgrave Macmillan
ISBN :
9780333735824
Date de publication :
18 juin 1999
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.