Entreprenerial marketing: competing by challenging market convention
Auteur :
Chaston, Ian
Éditeur :
Chaston, Ian
ISBN :
9780333792988
Date de publication :
23 mars 2000
Dimensions :
24,0 x 15,9 x 2,0 cm
Poids :
557 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization.