Researching business and management: a roadmap for success
Auteur :
Blackmon, Kate
Éditeur :
Blackmon, KateMaylor, Harvey,
ISBN :
9780333964071
Date de publication :
21 avr. 2005
Dimensions :
24,6 x 18,7 x 2,6 cm
Poids :
969 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is an introductory text on the process of research in business and management. Enables undergraduate and MBA students to develop the skills to carry out figorous tresearch, using a structured approach, from defining the research question, to the selection of method and finally producing a report.