Inclusive branding: the why and how of a holistic approach to brands
Auteur :
Schmidt, Klaus
Éditeur :
Schmidt, KlausLudlow, Chris,
ISBN :
9780333980798
Date de publication :
22 oct. 2002
Dimensions :
24,0 x 15,9 x 1,7 cm
Poids :
484 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools to help implement this holistic approach.