Sales management: theory and practice
Auteur :
Donaldson, Bill
Éditeur :
Donaldson, Bill
ISBN :
9780333998519
Date de publication :
9 mai 2007
Dimensions :
24,6 x 19,0 x 1,8 cm
Poids :
632 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.