Online place branding: the case of hong kong
Auteur :
Lam, Phoenix
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367000349
Date de publication :
29 déc. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
120 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.