Public relations, branding and authenticity: brand communications in the digital age
Auteur :
Rees, Sian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367077655
Date de publication :
5 févr. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.