Brand beauty unleashed: the value of aesthetics in marketing
Auteur :
Ãlvarez del Blanco, Roberto M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367112417
Date de publication :
30 mars 2020
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.