Strategic brand management in higher education
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367139421
Date de publication :
21 févr. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.