Mobile marketing management: case studies from successful practices
Auteur :
Hua, Hongbing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367142469
Date de publication :
12 mars 2019
Dimensions :
28,0 x 21,0 cm
Poids :
1496 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.