Strategic and innovative pricing: price models for a digital economy
Auteur :
Cöster, Mathias / Iveroth, Einar / Olve, Nils-Göran / Petri, Carl-Johan / Westelius, Alf
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367148706
Date de publication :
15 juin 2020
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.