Consumer culture and tv programming
Auteur :
Andersen, Robin K
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367154622
Date de publication :
31 oct. 2022
Dimensions :
23,3 x 15,2 cm
Poids :
458 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?