Marketing madness: a survival guide for a consumer society
Auteur :
Jacobson, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367158941
Date de publication :
19 oct. 2020
Dimensions :
25,4 x 17,0 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.