Marketing strategies and distribution channels for foreign companies in japan
Auteur :
Batzer, Erich
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367163365
Date de publication :
9 nov. 2020
Dimensions :
22,2 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.