Marketing scientific and technical information
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367170790
Date de publication :
7 déc. 2020
Dimensions :
22,9 x 14,5 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.