Stakeholder involvement in social marketing: challenges and approaches to engagement
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367172695
Date de publication :
26 nov. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.