Fundamentals of airline marketing
Auteur :
Ambrose, Scott C. / Waguespack, Blaise / Valenti, Laura
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367178031
Date de publication :
28 mai 2021
Dimensions :
24,6 x 18,9 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.