Strategic shopper marketing: driving shopper conversion by connecting the route to purchase with the route to market
Auteur :
Krentzel, Georg August
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367192587
Date de publication :
29 juin 2020
Dimensions :
24,6 x 17,4 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.