Global marketing: strategy, practice, and cases
Auteur :
Alon, Ilan / Jaffe, Eugene / Prange, Christiane / Vianelli, Donata
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367196097
Date de publication :
17 août 2020
Dimensions :
25,4 x 20,3 cm
Poids :
1540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.