Business-to-business marketing: how to understand and succeed in business marketing in an emerging africa
Auteur :
Owusu, Richard / Hinson, Robert / Adeola, Ogechi / Oguji, Nnamdi
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367201470
Date de publication :
18 mai 2021
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.