Computational advertising: market and technologies for internet commercial monetization
Auteur :
Liu, Peng / Wang, Chao
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367206383
Date de publication :
27 mai 2020
Dimensions :
25,4 x 17,8 cm
Poids :
957 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.