Consumer behaviour and the arts: a marketing perspective
Auteur :
Colbert, François / d’Astous, Alain
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367207281
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.