Customer service marketing: managing the customer experience
Auteur :
Torres, Edwin N. / Zhang, Tingting
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367208929
Date de publication :
5 déc. 2022
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.