Value in marketing: retrospective and perspective stance
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367209483
Date de publication :
27 nov. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.